Our Dear Readers!
The New Pathway published its first edition in
From the onset, The New Pathway was a very popular newspaper and was printed
entirely in Ukrainian. There were many changes over the years. In 1999, a new
board of directors was elected by the shareholders of the publication and over
the next ten years many changes were made to improve this treasured
publication.
The newspaper was professionally redesigned. The font was modernized, each page
went from 5 to 4 columns (making reading easier), and four colour pages were
mandatory in every issue. A part-time English editor was hired and four pages
were converted into English (less than 4% of over 1,200,000 Canadians of
Ukrainian heritage read Ukrainian). New equipment was purchased, including a
printer that could print out an entire page (no more “cut & tape”). In
2002, the Ethnic Press Council of Canada named The New Pathway as “The Best
Editorial and Design Ethnic Newspaper in
More recently, we are now able to sell ads on our web site, Lesia Panko was
promoted to Managing Editor, we retained four well-known columnists - Myron
Kuropas from Chicago, Oksana Bashuk Hepburn from Gatineau, Que., Mykola Shot
from Ternopil, and Serhij Hajduk from Kyiv), and our offices were newly-renovated.
We also have several new directors with considerable business and journalism
experience.
Looking to the future, our goals include increasing the number of pages in
English without decreasing the number of pages in Ukrainian, and increasing the
number of colour pages, and we must continue to upgrade our equipment on a
regular basis.
Our top priorities are to increase advertising sales and circulation, in order
to survive and become more professional. Revenue from subscriptions is only
enough to pay the cost to mail the newspaper to our subscribers. Ethnic
newspapers are expensive. We depend very heavily on press fund donations.
We thank the Ukrainian community for their support and you, the reader, for
your generous help for us to survive and grow.
“We cannot do it without your
assistance.”
Sincerely,
Leslie B. Salnick
Chairman, Board of Directors
The New Pathway Publishers Ltd.