Ukrainian
Invasion at Food & Wine Expo
Olena Wawryshyn
Multiculture
Marketing, importer and distributor of Ukrainian beers, wines and vodkas,
launched its Ukrainian Invasion marketing campaign at the 2005 Gourmet Food and
Wine Expo in
On display were: Lvivske Premium Lager
(2005 Gold medalist, Beer Competition, Toronto Wine and Cheese Show); Slavutich
Premium, (Bronze medalist at the 2005 Beer Competition); the Krimsekt sparkling
wines, made in an underground Crimean winery from grapes grown in Southern
Ukraine; and two vodkas, Zirkova Imported and Slava Ultra Premium. Slava, a
four-times distilled vodka, also had its own separate stylish booth in the
Expo’s Art of the Cocktail section.
Multiculture Marketing’s Director of
Operations, Katherine Koszarny; President and CEO, John Vellinga; Director of
Sales, Victor Koszarny; and Stepan and Adrian Pruchnicky (pictured above) were
at the show, decked out in Ukrainian gear, to emphasize that the beverages—now
available in Ontario, Manitoba, Saskatchewan and Alberta—are all produced in
Ukraine.